Activate Your Hybrid Event Strategy: Scale Events for Stronger ROI

Conversations about hybrid events are on the rise, but what exactly is a hybrid event? The answer isn’t that simple, since hybrid events can be a combination of event elements, being consumed by audience members across various channels. With so many variables, marketers have the ability to create real impact with customization.

Different hybrid event types expand the organization’s opportunities to engage with prospects and customers beyond “live” event dates and to repurpose content for evergreen experiences. With increased opportunities to collect engagement data, marketing and sales organizations gain the insight to understand more about buying intent and the prospect’s journey. With the right pre- and post-event strategies, hybrid events can reach more attendees, accelerate the buying journey, boost sales, and improve ROI.

Key Take-Aways:

1. How to leverage the full lifecycle of hybrid events
2. How to use attendee insights to create personalized event experiences at scale
3. How to establish more meaningful connections with prospects and customers
4. How to track key metrics that drive ROI and inform the buyer’s journey

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